Before you can demonstrate the health benefits on your food labels, it is important to understand the law. There are penalties for making false claims. Also, false claims, even if unintentional, can cost you your reputation and even your business.
There are many laws governing your food labels. Before you can design and print your labels, you must check what you are required to have on your food labels. I am not qualified to provide legal advice but I can refer you to relevant government websites. The Food Standards Code of Australia and New Zealand lists this web page from April 2016 under the heading, Nutrition Content and Health Claims.
http://www.foodstandards.gov.au/consumer/labelling/nutrition/Pages/default.aspx
On this page, you can read about general health claims such as this product contains calcium which is good for healthy bones and teeth. Even such a claim as this must be based on over 200 pre-approved health claims about food-health relationships.
High level health claims in which a food product claims to reduce the risk of a certain disease require the formal approval of the Food Standard of Australia and New Zealand.
A third marketing tool is an endorsement of the health and nutrition benefits of your food product. Such endorsements still need to meet the requirements of the Food Standard of Australia and New Zealand.
[caption id="attachment_2343" align="aligncenter" width="600"] Sanita Health & Wellbeing's Active Tumeric Elixir contains all the necessary health information that highlights the nutritional benefits. Please click here to visit their website.[/caption]
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