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Essential Tips for Crafting Your Own Beer Labels

By Isabella White | Label Printing - General Knowledge, Label Design Tips, Packaging Labels, Colours for Labels, General, Blog | 6 Mar 2023 |

Essential Tips for Crafting Your Own Beer Labels

Isabella White  | 06/03/2023 

Designing your own beer labels can be a fun and cost effective experience. But there are a few things you should know before you get started. In this blog post, we'll go over some of the basics of designing beer labels, including what information to include and how to make your custom labels stand out. After reading this post, you'll be ready to design your own unique and eye-catching beer labels!

The basics of beer label design

Beer labels are essential to the marketing of your beer no matter how big or small your brewery is. They are essential to help beer-lovers identify the kind and communicate its flavours, qualities, and style and they can be created to fit in with any brand’s vision, big or small. When designing beer labels, it's important to make sure they stand out by including any information that can set you apart from a competitor or might enhance the tasting process. In addition, remember to add text such as beer name, brewery name/location along with government warning messages and nutritional information/allergens.

Once you have all of the necessary information on your label, get creative and have fun! There are no rules when it comes to art so let your imagination run wild. If you need some help getting started, there are plenty of online resources and templates available. With a little bit of effort, you can easily create stunning and unique beer labels that will make your homebrew stand out from the rest.

Tips for creating unique and eye-catching beer labels

When it comes to any custom labels, standing out from the crowd is essential. Bold colours and shapes are an easy way to capture immediate attention and make your labels stand out on shelves. Pro tip: try two to three colours instead of more to keep from looking too busy, as this can be distracting for potential customers. Additionally, pairing custom illustrations or text with a classic font creates a fun yet balanced result that stands out among generic designs.

The font chosen for a beer label should also match the brewery’s brand identity. A bold display font can help create an impactful statement, while an elegant script can evoke a sense of craftsmanship. When selecting fonts, it's important to choose typefaces that are legible at small sizes. Anything else you want printed on the label should be aesthetically pleasing yet relevant - from descriptions of tasting notes to information about ingredients. A well-designed label should communicate what kind of beer is in the bottle, who created it and why it should be chosen over other brands - so make sure to put some thought into what makes yours stand out!

Finally, make sure you know the legal requirements for custom beer labels and stay compliant in order to avoid any potential issues down the line. With a little creativity and thoughtfulness, you can create custom labels that turn heads and bring recognition to your unique brand. 

Legal requirements to include in your beer labels

Creating a beer label is exciting: it's where you will get to show off your brand and convey the story of your brew. However, there are a number of legal requirements that must be included on every label. Things such as alcohol warnings and other health advisories are essential in compliance with government regulations and should be clearly stated. Other information required includes ingredients, net contents or suggested serving size, name and address of the manufacturer, and expiration date. Though these may seem like a formality, they are necessary pieces of information that beer drinkers have the right to know. So when designing labels for your brews, make sure to factor in all legal requirements and use them as an opportunity to further set yourself apart from the competition.

Now that you know the basics of beer label design, what to consider and some tips to get started, it’s time to put your own labels together. Our last final tip, don’t forget to proofread and double-check the design before printing your label. It should be free of any grammar or spelling mistakes, as well as aligned with current regulations in the craft beer industry. As you make adjustments to your label, keep in mind that it should tell a story about who you are and connect emotionally.

With careful consideration, time, and effort, you can create an eye-catching beer label that earns recognition and drives sales for your brewery. A great label is one that will help to make your beer stand out on the shelf and create a lasting brand impression, but it's important you love it too! 

Isabella White  | 06/03/2023 | Label Printing - General Knowledge,Label Design Tips,Packaging Labels,Colours for Labels,General,Blog
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