Being in the food business brings with it obvious responsibilities. There are certainly government regulations regarding the manufacture of your food products. And there are also government regulations about what must be included on your food labels. But leaving aside the legal aspects of your food labels, let us consider marketing.
Of course, without the right sort of marketing, the whole reason for you being in business can be in jeopardy. So when it comes to food labels and marketing you need to think of the benefits. In fact, there are gurus in the marketing world who will tell you that you should never sell the actual product but instead you must sell the benefits of that product.
So step one is to make a list of the benefits of your food products. Then, your next task is to list these in order of priority. Or, if you intend to have different labels for different consumers, then you need to list the benefits according to the preferences of your customers.
Secondly, define your customers. This is a crucially important aspect of marketing. Unless you know who your customer is, creating a marketing program becomes guesswork. So, defining your customer could see them in some or all of the following categories.
Our Solutions
Contact Us
Suite 1,Unit 3,
2 Burrows Road South
St Peters NSW 2044
Australia
Phone:(02) 9160 4511
Email: info@rentonslabels.com.au
© COPYRIGHT 2021. ALL RIGHTS RESERVED.
ABN: 36 637 427 019 / +61 2 9160 4511 / PRIVACY POLICY