Top Trends in Liquor Label Design for 2025

1. Artistic Designs

Art and aesthetics are taking centre stage in 2025. Brands are experimenting with unique designs that convey personality and grab attention from a distance. Whether it’s beautiful watecolour artwork or hand-drawn typography on liquor labels, more and more, people are happy to pay a little extra for something that feels special. Whether it’s the craftsmanship, the rich flavours, or the story behind the brand. 

Example:   

This bottle perfectly captures the essence of the artistic design trend. The transparent bottle lets the watercolour artwork shine through, creating a seamless connection between the product and its packaging. Paired with clean, minimalist typography, the design balances artistry and simplicity, giving it a premium, modern feel. 

How to Tap into this Trend: 

• Incorporate Handcrafted Elements: Use hand-drawn illustrations, brushstrokes, or watercolour effects to give your label a personal, artistic touch. 

• Play with Colours: Experiment with vibrant, unexpected palettes or soft, layered hues to evoke emotion and grab attention. 

• Connect Art to Your Story: Ensure the artwork reflects your brand’s identity, whether it’s the landscape where ingredients are sourced or the mood your product inspires. 

• Experiment with Shapes and Layouts: Break free from traditional label designs by using asymmetrical, abstract patterns, or wrap-around graphics for a bold, modern look. 

• Use the Bottle as a Canvas: Extend the design beyond the label, incorporating etched or printed art directly onto the glass for a seamless, premium feel.

Moving forward liquor labels are doing more than catching the eye-they’re telling meaningful stories. Customers are drawn to brands that share their journey, values, or inspiration, making the label a gateway into the brand’s world. It’s about more than just a drink; it’s about creating a connection. 

Example:  

One great example is The Collective Spirits Co., a gin brand built around the idea of fostering community and celebrating long-distance friendships. Founded by four international rugby friends, each flavour reflects the unique botanicals from the places each friend calls home. The label tells this heartfelt story through sophisticated packaging and rich colours that mirror the vast landscapes behind the flavours. The rose gold accents add an elegant touch, reinforcing the brand’s premium feel. 

How to Tap into this Trend: 

• Share the story of your product’s origins or the inspiration behind it directly on the label. 

• Use design elements - like colours, textures, or illustrations - that bring the narrative to life. 

• Add a personal touch, such as a signature, a quote, or a map, to make the story more relatable. 

The "less is more" approach still reigns, but it’s now about incorporating a creative twist that makes a statement. Minimalist designs, with a standout feature such as a bold colour block, unique illustration, or asymmetrical layout, allow a brand to appear sophisticated while leaving a lasting impression. 

Example:  

Latitude nails the minimalist look with their sleek white matte finish and simple black line logo. It’s clean, modern, and impossible to overlook. The whitespace adds just the right amount of intrigue, drawing you in without feeling too busy. Plus, that script font - “Latitude” - is chic, subtle and a nod to the brand’s identity, sparking curiosity and making a lasting impact. 

How to Tap into this Trend: 

• Stick to a Clean Palette: Choose a few core colours, like black, white, or metallics, to create a sleek and timeless look. 

• Add an Eye-Catching Feature: Include something unique, like texture, to keep the design interesting. 

• Prioritise Typography: Use minimal text but make it count. Choose fonts that are modern and fit your brand's identity. 

• Use High-Quality Materials: Matte finishes, embossed details, or metallic accents can elevate a simple design and make it feel premium. 

• Focus on one key design element and use negative space to your advantage. 

Labels are no longer just visual; they’re tactile. Raised embossing, foil stamping, or even textured paper can create a sensory experience that makes a bottle more memorable to touch and hold. 

Example:   

One premium brand uses metallic lettering embossed on its label and a striking gold foil finish to create a luxurious, high-end aesthetic. This combination of textures evokes sophistication, turning the label into an experience the customer can feel. 

How to Tap into this Trend: 

• Use Embossing or Debossing: Raised or indented lettering and designs add a touch of sophistication and make your label feel premium in the customer’s hands. 

• Incorporate Foil Accents: Metallic foils, especially gold or silver, can highlight key elements like your logo or product name, catching the light for a luxurious effect. 

• Experiment with Material Choices: Opt for textured paper, velvet finishes, or even wood or leather elements to create a unique look and feel. 

• Highlight Key Design Features: Use textures to draw attention to specific parts of your label, like the name, tagline, or signature design element. 

• Match the Texture: Choose textures that align with your brand image. Embossing and foiling work is best for high-end spirits, while rough, rustic textures can suit craft or artisanal products.