The common goal that most of our clients are trying to achieve is how to get the best quality printed labels at an affordable price. A third and fourth request from our clients is to have the labels printed in Australia and in a timely manner.
The first step is to get the labels printed on the right machine. Last week, we received a visit from a supplier of nuts who was looking to solve this exact problem. He had 54 different labels so offset printing, whilst it would have produced great quality labels, would not been cost effective as preparation costs would have run into several thousand dollars before a label was even printed.
Digital label printing technology has come a long way in ten years. In fact, there are many digital label printing machines available. Most machines will produce high quality printed labels but surprisingly, it is not always the most expensive machine that produces the best labels. Many of our labels are printed on the Epson Surepress L-4533AW which is less expensive than many other digital label printing options.
The advantage of this inkjet machine is that it prints in multiple passes. To imagine this, think of a painter engaged to paint your house. The painter that just uses one coat of paint will be finished faster than the painter that uses two or three coats of paint. However, the painter that uses two to three layers of paint will produce a better quality paint job. This is exactly what happens with the Epson Surepress. It is slower than other digital label printers but produces very high quality labels because it prints over the label multiple times.
The result is that the colours are very crisp and exactly as they should be. We had one customer recently ask us about the quality of our black printing. When we sent her samples of our printed labels, she was suitably impressed. When it comes to label printing, there is black and then there is black. It means that the multiple passes of the Epson Surepress can actually produce the colour black more crisper and darker than what other digital label printing machines can provide. The same applies for other colours printed.
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Suite 1,Unit 3,
2 Burrows Road South
St Peters NSW 2044
Australia
Phone:(02) 9160 4511
Email: info@rentonslabels.com.au
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