Easter is early in 2016. In fact, Good Friday is on March 25 this year. Maybe you wished your clients a Happy Christmas and thanked them for their business last year. Perhaps you had a staff Christmas party. What have you done since then? If you are like a lot of businesses, then the answer is nothing.
You can really stand out from your competitors by recognising your clients at Easter which occurs exactly three months after Christmas Day this year. You could send an Easter greeting card accompanied with a small gift. However, chocolate is the preferred gift at Easter time. For longer than I can remember, I have purchased chocolate for my staff at Easter time.
If you provide chocolate to your customers, staff, family or friends, why not spruce up the occasion with chocolate labels. You can add your company name, logo and greeting to your labels to really personalise your gift.
As a churchgoer, I will be going to church over Easter to celebrate the death and resurrection of Jesus Christ. I expect my church will have Easter eggs and hot cross buns over the weekend services. I can understand that hot cross buns symbolise the cross that Jesus Christ was crucified on but chocolate and the Easter bunny have me baffled.
Well, this is what the internet has to say about the Easter bunny.
“It is thought that the word Easter comes from a pagan figure called Eastre (or Eostre) who was celebrated as the goddess of spring by the Saxons of Northern Europe. A festival called Eastre was held during the spring equinox by these people to honor her.”
“The goddess Eastre’s earthly symbol was the rabbit, which was also known as a symbol of fertility. Since rabbits and hares give birth to large litters in the early spring, it’s understandable that the rabbit is the symbol of fertility.”
“The legend of the Easter Bunny bringing eggs appears to have been brought to the United States by settlers from southwestern Germany. The German tradition of the Easter Bunny or “Oschter Haws” migrated to America in the 1800s”.
“In legend, the Easter Bunny, also called the Easter Hare and the Spring Bunny, brings baskets filled with colored eggs, candy, and sometimes toys to the homes of children on the night before Easter, in much the same way as Santa Claus is said to deliver presents on Christmas Eve. The Easter Bunny will either put the baskets in a designated place or hide them somewhere in the house or garden for the children to find when they wake up in the morning, giving rise to the tradition of the Easter egg hunt.”
Reference – http://www.gotquestions.org/easter-bunny-eggs.html
As a business owner, it is your obligation to sell as many of your products and services as you possibly can so long as you do so at a profit. The calendar is filled with important dates. This week, the Irish and many others around the world will celebrate St Patrick’s Day. Next week, Christians and many others will celebrate Easter. You can use these dates to create a celebration of your business or you may like to use important dates in your business such as the anniversary of your first sale.
Just as chocolate labels can create an impact for your business at Easter, you can also use event labels to spice up your events.
Whatever business you are in, it is important to be clever in your marketing and the use of printed labels is one way of making your business stand out.