Get The Best Food Labels For Non-Priority Foods

Hive Student Accommodation Water Bottle Labels

Non-priority foods such as bottled water do not require a full country of origin label

Before you can get the best food labels for non-priority foods, you need to know exactly how the Australian Competition & Consumer Commission defines non-priority foods. The ACCC defines non-priority foods as:

  • Seasoning such as salt, spices and herbs. (Mustard, sauces and chutneys are considered priority foods.)
  • Confectionery such as chocolates, lollies, popcorn and ice-cream. (Sugar, jam and honey are priority foods.)
  • Tea and coffee.
  • Biscuits and snack foods such as chips and crackers. (Cakes, muesli bars and processed nuts are treated as priority foods.)
  • Bottled water
  • Soft drinks and sports drinks. (Fruit juice and milk are rated as priority foods.)
  • Alcoholic beverages

Reference: https://www.accc.gov.au/business/advertising-promoting-your-business/country-of-origin-claims/food-labelling-faqs#how-do-i-know-if-my-food-product-is-a-priority-or-non-priority-food-

How To Comply With The New Country Of Origin Food Labelling Laws

The ACCC dictates that priority foods must comply by the new country of origin food labelling laws. These laws came into effect on July 1, 2018 and a summary of the new laws for food labels can be found here.

https://www.rentonslabels.com.au/just-three-weeks-left-to-comply-with-new-laws-for-your-food-labels/

What it means is that producers of priority foods must comply with the new country of origin food labelling laws. This involves the kangaroo logo, bar chart and explanatory text. Three examples of such labels are shown below:

Country of Origin Labels

Examples of Country of Origin labels from the ‘Country of origin claims
and the Australian Consumer Law’ document

The ACCC has much less stringent conditions placed on non-priority foods.

“Non-priority foods will only be required to carry a country of origin text statement identifying where the food was grown, produced, made or packaged. If the food is packaged using food from more than one country, the label must indicate that the food contains imported ingredients or has multiple origins. The statement need not be in a box.”

Reference – https://www.accc.gov.au/business/advertising-promoting-your-business/country-of-origin-claims/food-labelling-faqs#how-do-i-know-if-my-food-product-is-a-priority-or-non-priority-food-

For non-priority foods, statements such as “Grown in Australia” or “Produced in Australia” are quite often sufficient.

I encourage you to do your own research with regards to labelling laws as I am not a lawyer. You will find the government websites full of information. The problem is they contain if anything, too much information, so this blog will give you a summary of the country of origin food labelling laws but you should refer to these sites to get all of the detail. This site is a good one to go to.

https://www.accc.gov.au/publications/country-of-origin-food-labelling

Five Simple Label Design Tips To Get The Best Food Labels

To get the best food labels for your food products, you need to do more than just be compliant with the law. You want to sell more of your food products so that means you should have an appealing design. Here are five product label design tips to help you get the best food labels.

  1. Choose simple fonts that are easy to read.
  2. Keep your design simple. Resist the temptation to create a complex food label.
  3. Choose colours wisely. Match the colour of your logo and your products and its container.
  4. Use images and graphics and photos where appropriate.
  5. Choose an appropriate size and shape. Our digital labelling technology means you can print die-cut labels into any shape you wish.

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