When it comes to labelling your products, it is important to have an eye-catching design which will stand out on supermarket shelves, at your local market, on your website or wherever you sell that product. It is also important that your labels are printed on the most appropriate label stock for your products so that the labels will stay affixed to your product or container when it is used. For example, a shampoo label will get wet in the shower so the correct label stock (we recommend a synthetic stock with lamination) must be stuck on the shampoo bottle. If the wrong stock is used, then the label will peel off once it gets wet.
Of even greater importance than the design and content on your labels is your adherence to the law. Quite simply, your product labels must reflect exactly what is in your container. This includes country of origin, nutritional content, a list of ingredients and the exact size or volume of your product. It is illegal to make a false or misleading statement. This applies to any marketing that you do and your product labels are deemed to be part of that marketing. The following link from a Victorian government website is equally relevant to any business in Australia selling its products.
Here at Renton’s Labels, we do much more than just receive your artwork and print your labels. We will check your artwork but we cannot advise you if your labels comply with Australian law or not as we do not have the knowledge of the products you are selling. What we do for you, though, is source relevant information through these blogs so you will get the very best advice so you have the right product labels to keep you out of trouble. Here are links to the two most relevant blogs when it comes to seeing that your product labels adhere fully to current Australian Consumer Law.
Compliance of Your Product Labels
To ensure your labels are compliant you must know exactly what is going into your containers. Here are some things to look out for.
- The weight or volume of product in your container.
- The list of ingredients.
- The nutritional content in relation to food.
- The country of origin of your ingredients in relation to the new food labelling laws which came into effect on July 1, 2016.
- You must be able to prove any health benefits that your product provides. Otherwise, your claim could be considered to be misleading.
- You must abide by the Department of Industry’s Chemicals Industry Business Checklist when selling chemicals or plastics.
- Information on your product label in relation to the manufacturing process, suitability of purpose and the characteristics of your products must be accurate.
To ensure your product labels are compliant, you must firstly know all relevant details in relation to your product and design a label that contains the minimum information required.