The Right Product Labels Will Keep You Out Of Trouble
Ian Renton | 21/09/2016 | Labelling Laws,Packaging Labels,Product Labels
When it comes to labelling your products, it is important to have an eye-catching design which will stand out on supermarket shelves, at your local market, on your website or wherever you sell that product. It is also important that your labels are printed on the most appropriate label stock for your products so that the labels will stay affixed to your product or container when it is used. For example, a shampoo label will get wet in the shower so the correct label stock (we recommend a synthetic stock with lamination) must be stuck on the shampoo bottle. If the wrong stock is used, then the label will peel off once it gets wet.[caption id="attachment_1004" align="aligncenter" width="686"] Ensure your label is compliant with all relevant laws[/caption]Of even greater importance than the design and content on your labels is your adherence to the law. Quite simply, your product labels must reflect exactly what is in your container. This includes country of origin, nutritional content, a list of ingredients and the exact size or volume of your product. It is illegal to make a false or misleading statement. This applies to any marketing that you do and your product labels are deemed to be part of that marketing. The following link from a Victorian government website is equally relevant to any business in Australia selling its products. https://www.consumer.vic.gov.au/businesses/fair-trading/advertising-and-promotions/false-or-misleading-representations Here at Renton's Labels, we do much more than just receive your artwork and print your labels. We will check your artwork but we cannot advise you if your labels comply with Australian law or not as we do not have the knowledge of the products you are selling. What we do for you, though, is source relevant information through these blogs so you will get the very best advice so you have the right product labels to keep you out of trouble. Here are links to the two most relevant blogs when it comes to seeing that your product labels adhere fully to current Australian Consumer Law.