Launching a new product is a serious business. You will have done your research on the need for the product, looked at what’s already available, the work of your competitors, designed a campaign and a launch and crossed all your fingers.
But even if you are experienced in business and have launched many new products already, you are only as good as your last job so there needs to be lots of planning to get things right. One seemingly small yet seriously important part of your new product is the packaging which includes the label.
It needs to catch the eye, have enough information to meet any government regulations and convey the style, feeling or mood of the product being launched. You should engage a talented designer and an experienced label printer to make sure this aspect of your launch is as good as it can be.
The size of the product label will depend to some extent on where it is placed. Talking to an expert label printer will help you understand the types of material you can print on, the range of colours available and the actual shape and sizes of the product labels. Everything needs to be done to emphasise the quality of the product. Use your product labels to sell your merchandise.
All your marketing material whether in print or digital form can carry the logo, colours and design of your striking product label. Having it professionally printing is the icing on the cake.