Anyone in business knows that word of mouth advertising is arguably the best. It means a satisfied customer tells someone about the great product or service they have recently bought. The business didn’t pay a cent and may well have won a new customer. When this type of praise goes viral you are on a winner.
Well as good as that situation is, you can’t survive or rely on it forever. There comes a time when you need to spread the message, to tell the world about your goods or services. One way is to use business stickers. I mean think about it. You produce a great business sticker which proudly displays your name. You spend only a few dollars and give away the stickers to customers. Some customers put them on their car. Now that is free advertising working for you whenever and wherever that car is driven.
These types of stickers on cars and other motor vehicles are typically vinyl labels as they are made of a special material with a very strong adhesive and the colours will not fade for many years after being exposed to the weather.
The two steps you need to take with your business stickers are to get great designs and printing and then get them out into the world as best you can. These business stickers can go on cars, buses, taxis, shop windows or indoors on computers, white goods, telephones, your actual products displayed in shops and in many other places.
Now great designs don’t just happen. You need to think about the simplest message you can create. It might be a graphic or an image which represents your brand. It might be a single word or two or three words. And the colours you choose need to be impressive. Eye-catching is one way to describe it. If you lack skills in this area, hire an expert. Some label printers offer in-house design work as well.
Secondly, you distribute your business stickers. Get them out into the world in places where people can see them. It’s a very cheap form of marketing and promotion. Business stickers have the potential to go on working even when you’re not.
Of course, businesses use stickers for other reasons apart from advertising. It was only last month that we had a customer with a change of bank details. This customer printed 600 stickers in black text on a fluorescent orange background. It will stand out on this customer’s invoices and statements. That is the most important quality of a business sticker. It must stand out. Otherwise, it will not be doing its job.
Business stickers can also be used for even simpler purposes. Earlier this year, we changed our New Zealand postal address so we used a colourful sticker to advise these customers of our new address.
Stickers are used effectively when stuck on paper such as invoices, statements and quotations. They are used effectively to collect money because the wording on the sticker will actually get read before the actual printed document such as an invoice, statement or quotation. Account stickers are used effectively by my business and many thousands of others throughout the world.
An industry which relies on business stickers more than most is the medical industry. Medical stickers are used on medicine bottles, vitamins and for the benefit of doctors inside hospitals. We actually provide a simple sticker with black text on a fluorescent red background which simply says, “Caution – Another patient with same name.)
There are simply endless uses for business stickers and it is almost impossible to run your business without using them.
