Anyone in business knows that word-of-mouth advertising is arguably the best. It means a satisfied customer tells someone about the great product or service they have recently bought. The business didn’t pay a cent and may well have won a new customer. When this type of praise goes viral you are on a winner.
Well as good as that situation is, you can’t survive or rely on it forever. There comes a time when you need to spread the message, to tell the world about your goods or services. And one of the best ways is to use business stickers. I mean think about it. You produce a great business sticker which proudly displays your name. You spend only a few dollars and give away the stickers to customers. Some customers put them on their car. Now that is free advertising working for you whenever and wherever that car is driven.
The two steps you need to take with your business stickers are [a] get great designs and printing and [b] get them out into the world as best you can.
Now great designs don’t just happen. You need to think about the simplest message you can create. It might be a graphic, an image which represents your brand. It might be a single word or two or three words. And the colours you choose need to be impressive. Eye-catching is one way to describe it. If you lack skills in this area, hire an expert. Some label printers offer in-house design work as well.
Then step 2 occurs when you distribute your business stickers. Get them out into the world in places where people can see them. It’s a very cheap form of marketing and promotion. Business stickers have the potential to go on working even when you’re not.