Have you ever watched a child in a toy store? I mean, really watched? They walk down the aisles and gaze at the packaging of each toy. It is the packaging, and not the toy itself, that sells the toy. The toy with the most dynamic, colourful and compelling packaging is usually the one they choose. And, if you’re a parent and have watched your child with that toy when they get home, you’ve probably seen that kids often lose interest in the toy shortly after taking it out of the packaging. That’s because once a toy is out of its packaging, the thrill is gone.
Packaging is everything, and that holds true with personalised wine labels as well. A select few wines with boring labels sell only because they have gained a well-earned reputation. But for all other bottles of wine without the same celebrity, a well-designed label is of the utmost importance.