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This year, we will have faster label printing available with the delivery of the Epson Surepress L-4533AW. Since the great majority of our printing is for product labels, the demand for faster label printing and high quality product labels meant that this Epson Surepress machine was the most appropriate choice for our business. This machine […]
One of the challenges all business owners have is to educate your customers about what you do. What makes your product and service better than your competitor’s similar products and services? Now, it does not matter if the claim you make about your products can also be made by your competitors. One of the better […]
Your honey labels must be effective and eye-catching as in many cases, the first time your customers come in contact with your honey is through your label. You need to design an attractive label that informs your customers as to why your honey is worth buying. In supermarkets, there are several brands of honey and […]
According to an American survey in 2013, there is an average of 38,718 items per American supermarket. I have visited America several times and they only have slightly more items than a typical Australian supermarket. Now, many of us will recall television advertising or other advertising in order to make a choice on which items […]
Have you ever been to the supermarket and come back with much more than was on your list? We’ve all done it. What prompted you to make these impulsive purchases? Perhaps you saw a sign that caught your attention. Maybe there was an item on special. Or perhaps, you wanted something just because it seemed […]
Being in the food business brings with it obvious responsibilities. There are certainly government regulations regarding the manufacture of your food products. And there are also government regulations about what must be included on your food labels. But leaving aside the legal aspects of your food labels, let us consider marketing. Of course, without the […]
As a student of marketing for over 20 years, the biggest sin in marketing is to be boring and bland. The same goes for your printed labels. The last thing you want is labels that go unnoticed. Be daring. Be different. Use your imagination. Animals, cartoon characters and other images are useful. Not only do […]
There is a definite link between the sale of a product and the way it is marketed. And an important part of marketing is the printed label. Understanding the direct link between sales and beautifully designed and beautifully printed labels gets you on the right foot to increasing sales. But there are a number of points […]
The Commerce (Trade Descriptions) Act of 1905 is over 100 years old but is still used to determine the legality of all imported products that come into Australia. This Act, despite containing 17 parts, simply requires that all goods coming into Australia are labelled correctly. In fact, it is imperative that the trade description applied […]
According to the Competition and Consumer Act 2010, Australian businesses must not provide any information to consumers that can be construed as being misleading, false or deceptive. This especially applies to food labels. There is always controversy amongst suppliers of food to consumers through supermarkets and other retail outlets. The two big issues for suppliers […]
Marketing today has never been so diverse, so complex and so far-reaching. You can communicate with your customers in so many ways. But when it comes to product labels, the overriding principle remains the same. It’s the KISS principle. Keep it simple, stupid. The obvious starting point is to have a top quality product in […]
It’s easy to see the development in wireless technology in recent years. It seems new products are becoming available every few months. Take mobile phones as an example. From large cumbersome models a few years ago, we now have slim, lightweight, streamlined versions which are mini computers, a camera and even a movie camera not […]
