The most successful businesses are those that are the best marketers so I have listed seven ways to use custom labels to market your business. Did you know that the typical Australian consumer is exposed to over 3,000 marketing messages on a daily basis? A lot of those marketing messages involve labels. Are you using […]
Custom Labels at Christmas time is possible today because of the advent of digital label printing technology. It is easier today than ever before to produce custom labels for specific or short-term use. No longer do you need to produce many thousands of labels to get a satisfactory unit price. For many businesses, this final quarter […]
Silver and gold are common ingredients for jewellery and as such are considered highly valued. Gold is valuable because it is so rare. Its current spot price is about US$1225 an ounce. Silver is much less at about US$16 an ounce. Both are shiny metals and can immediately give a look of outstanding quality. Just […]
If you are in the market for printed labels and stickers for your business or event, there are always new ideas you can consider to add that touch of class and difference to your current situation. The best tip is to make it personal, to make it specific to you. If you are in business […]
The development of digital label printing technology has made personalised wine a popular gift at weddings, corporate functions and at Christmas time. Rather than promote a major winery and their brand, you can promote your business or your wedding or any other special occasion.
Before you think about the wine labels to use, you should choose your wine. Unlabelled wine has actually been available in Australia since the 1960s. Most reputable liquor outlets will sell cleanskins in sealed cartons of 6 or 12 bottles. The cartons must display a label that meets the legal requirements as defined by Australian law.
The size of your wine label is the next thing to consider. Of course, the size will depend on the shape of the wine bottle you have chosen. Here at Renton’s Labels, we have four
Printing actually began around 3,500 BC by the ancient Mesopotamian civilisation. Images were duplicated by using round “cylinder seals” to impress an image onto clay tablets.
Woodblock printing is a technique for printing images onto cloth and was used by the Chinese in the early third century and the Egyptians in the fourth century.
The big development in printing came in the 15th century when Johannes Gutenberg developed the printing press.
However, label printing did not begin until 1935. This is when Stan Avery invented a machine to make self adhesive labels. He developed his first label printing machine from second hand
Most custom labels are printed on white label stock. Colour is added by printing on the white label stock. The advent of digital label printing technology has meant that a relative small number of labels can be printed at a very fair price. Today, full colour custom labels in short runs are relatively inexpensive but about ten years ago, digital technology was only in its infancy and full colour labels were printed from film and the film was then converted into plates before printing could take place.
More than ten years ago, there was another way to get your custom labels to really stand out and do it in an economical way. Labels were printed on fluorescent coloured paper. The most common colour was red. Other colours available are orange, yellow, green and
When designing custom labels, one of the most important things to consider is the colours of your labels. You want the colours on your labels to stand out. To do that, firstly you must consider what you are sticking your labels onto. Are you sticking your custom labels on white paper, different coloured products, transparent surfaces such as glass or something else? For maximum impact, the colours printed on your labels should contrast well with the surface they are printed on.
Naturally, you must consider what you wish to print on your custom labels? Do you want to include your company name and logo on your labels? In this case, you will
One of the most commonly printed labels is a barcoded label. It is recorded on almost all products sold at a retail level. It is not essential to have a barcode on your product but without it, most likely you will not be able to sell your products in large retail stores.
The technical name for a barcode is the Global Trade Item Number (GTIN). It is simply a number represented by vertical lines of different widths to uniquely identify different products. A scanner then reads the barcodes and a computer is able to retrieve the data for that product.
The great advantage of barcodes is that it reduces the possibility of human error. It is also faster. Not all products are barcoded in your local supermarket. Fruit and vegetables are typically entered manually. You will notice the extra time it takes to process these unbarcoded items.