Label Material Types

Renton’s Labels has a wide range of label types available to order. The list below covers most popular label stock types, but we can often source specialist label stocks, so please contact us if your label requirements are out of the ordinary!

Clear Labels

Clear Labels are a type of synthetic (plastic-based) label that are transparent. Your label design is printed onto the clear surface allowing parts of the design to be totally transparent.

Printing on clear labels typically does not include white ink, although it is possible for large print runs. If your clear label does not include white ink, the rest of the design needs to be sufficiently dark for contrast, in order for it to be seen against your product. For this reason, clear labels without white ink are not suitable for applying to products that are already dark in colour.

Custom Clear Label

Custom printed clear labels can provide a striking effect and help enhance the quality of your packaging.

Gloss & Matt Finish Labels

Available in gloss or matt finish, paper-based labels are the most cost-effective option. Suitable for carton labels and non-liquid products, paper labels still have a high quality finish and good durability.

You can optionally enhance your paper labels with an additional gloss or matt finish celloglaze (laminate) which offers an extra level of durability. This creates a very hardy label type that is suitable for bathroom products and other liquid products, or if you just want a very high gloss (or frosted matt) plastic finish.

Other options: Removable (non-permanent) adhesive, fluorescent colours, gold and silver metallics.

Synthetic / Polyester Labels

A durable label type that is made entirely of a plastic substrate. Waterproof and resistant to tearing, it is a great solution for labels that have high exposure or will be handled regularly and require ongoing permanence. Synthetic labels are great for point of sale and service labels, but also for oils and liquids where the contents would otherwise seep into a paper surface.

Like our paper labels, these can optionally be laminated with a gloss or a matt celloglaze for extra protection and we often recommend this extra step.


A synthetic label with a special moisture-resistant adhesive that is developed specifically for wine bottles. It is equally effective for any other kind of beverage or bottle label that may have short term exposure to water, e.g. in ice buckets or refrigerators.

The Datapol adhesive is also suitable for freezer use (if being applied to a product that is room temperature initially and then frozen).


This synthetic label stock has a particularly strong adhesive so it is ideal for placing on uneven surfaces such as chemical drums. It also can be used for metal or plastic surfaces which are not always as smooth as they seem. Two common applications for this stock are chemical labels and lip balm labels. Both require a strong adhesive. This stock is also durable and can be used outdoors.

Vinyl Labels

Vinyl labels are suitable for outdoor applications. Waterproof and UV proof for 3+ years, they are intended for use as signage, wayfinding, warning and safety stickers as well as bumper stickers or any other permanent or long-term use sticker that needs to be weatherproof.

Freezer Labels

Freezer labels are suitable for products that will be frozen. They should generally be applied before your product goes into the freezer. If your product is not intended to be microwaved after being frozen, a bleached craft paper stock with acrylic adhesive is suitable. If your product is microwaveable or requires a varnish we would recommend a synthetic hotmelt stock.

Microwave Labels

Microwave labels need to withstand the heat of a microwave without melting or peeling off your product. For this purpose we recommend a specialised synthetic stock called hotmelt. Hotmelt stock withstand both the heat of a microwave and the cold of a freezer.


Other Label Types

  • Craft Paper Labels – Not available as a label type on its own per se, however we can simulate the appearance of craft paper by printing its texture onto a standard white matte paper label.
  • Double-Sided Labels – The label is printed on both sides and adhesive is applied afterwards. Great for mechanics, we offer lube labels as a standard product. Ask us for more details.
  • Estate Labels – A highly textured paper label type that is popular with commercial wineries.
  • Interior-Fix Labels – Adhesive is applied to the printed side after printing. A great solution for promotional and point of sale stickers that need to be stuck onto the inside of glass but read from the outside.
  • Foil Labels – An entirely metallic surface – glossy or brushed finish available in gold, silver and other popular colours. Available as a paper, mylar (poly) or aluminium label type.
  • Reflective Labels – A specialised vinyl that is used for night time visibility – it reflects light from headlamps and is suitable for outdoor signage.

Protection For Your Printed Labels

Once the label material has been chosen, then you have the option of protecting your label with a coating which is typically a varnish or laminate. The laminate or varnish is applied after your labels have been printed. These coatings protect the ink and the label stock. It also provides a decorative look or feel. A thermal transfer varnish coating can also make it easier to overprint the labels through a thermal transfer printer.

The Role Of Varnish In Label Printing

Varnish is a clear coating printed onto a label and does not affect the thickness or stiffness of the finished label. It is most commonly used for labels that will need to retain their flexibility such as when applied to a small cylinder or an uneven surface. The advantage of a varnish coating is that it offers protection without any visible signs on the label. Also, most bottling companies require varnish instead of laminate so that the labels run smoothly through their application machinery. There is also a thermal transfer varnish which is specially designed to have a compatible surface for then overprinting through a thermal transfer machine.

The Role Of Laminate In Label Printing

Laminate is a thin layer of clear film adhered to the label and may affect the thickness or stiffness of the finished label. It has a very high gloss or matt finish as opposed to a gloss or matt varnish and both gloss and matt laminate have a very smooth surface. Laminate is highly recommended in preference to a varnish for products that contain oils or chemicals where these liquids could spill or come into contact with the label. As with varnish, lamination is available in gloss or matt but lamination is not recommended for overprinting. In fact, a permanent marker would be required to write on a laminated label.