Skincare is a daily routine for millions of people. Women use skincare products more than men but guys are becoming more interested in caring for their complexion. But like many products on pharmacy and supermarket shelves, skincare products are in abundance. As a producer, and particularly of skincare products using organic ingredients, you know that competition is fierce. What will please and challenge you is the research which suggests women have the fly spray slogan approach to their skincare products – when they’re on a good thing, they stick to it.
If you can persuade a woman to try your skincare products and she likes it, you may well have a customer for life. Repeat customers are your best customers. So what will persuade a woman to pick your tube or jar? Well marketing is obviously the key and a major part of that is your choice of skincare labels. Cosmetic labels can draw a potential customer in, tempt them to look and that’s the first step to a sale.
What makes an eye-catching skincare label? Is it a logo, a colour or combination of colours? Is it the name of the product? There are marketing gurus who have expertise to burn on these subjects. But once you settle on your cosmetic label, then comes the printing of same.
This has to be top-drawer in terms of quality, longevity and colour-fastness. Experience is a great indicator. Using a quality and experienced label printer guarantees a brilliant job first time every time.