Product labels are generally believed to be true and accurate. When a customer reads a product label they look for any number of things.
- The amount or size of the contents
- The origin of the contents
- The breakdown of the contents
For many purchasers simply holding or looking at the container tells them how much of the product is contained within the container. The wise shopper always reads the product label. There are many instances, even today, where manufacturers reduce the size of the contents without trumpeting the fact. That can be sneaky. You’ve bought that product for years. The fact that it’s 10% lighter or fewer while the price remains the same barely registers with some people.
Then there’s the origin or creation point of the product. Shoppers read the product label which may say ‘manufactured in Australia’. Closer reading may reveal that the raw material came from another country. Product labels do contain a lot of information but sometimes only a serious reading of the product label reveals the full picture. Because a product was produced in a country doesn’t necessarily mean it originated in that country.
Then we come to the exact breakdown of the contents. Government regulations vary from country to country. Some manufacturers trumpet some aspect of their product such as ‘reduced fat’ or ‘no added sugar’. That’s fine but what is really inside? Only the detailed breakdown of the contents will give a true and accurate description. That’s where the product label comes in. It is there for at least one purpose even if the manufacturers are not always happy. The product label informs the would-be purchaser about the true state of play.