You need to design your candle labels to encourage safety and sales because really nothing else matters. As the manufacturer or seller, your candle labels should be designed to sell. What makes your candles unique? Why are they better than other candles? The labels are there to promote your brand and your selling proposition.
When you are dealing with a flame, albeit a small one, then safety is a concern so either the label or outer packaging should issue relevant warnings. Today, you cannot assume the obvious. Personal responsibility is rarely practised today so there will be some who will touch the flame on the candle or the wax created and blame you for it. This is why you need warning labels today more than ever.
What warnings are needed on your candle labels? Here are some suggestions.
- Keep your candles within your sight.
- Keep candles out of reach of children.
- Do not place your candles near curtains, paper or other items that could catch alight.
What additional information is needed? These points should be considered.
- Your brand name and relevant images such as a logo.
- The actual scent
- Tips for effective burning
- Contact details
I have written many articles on label design for many different products, not just candles. The most important point to emphasise is this one. Do your product labels focus on your customer?
How To Design The Very Best Candle Labels
The best design for your candle labels is about one thing. It is not about the most attractive colours or the best font or the best images but all of these can help. It is about your customer. That involves two parts. The information on the label, i.e. the customer benefit, is what is most important. The next most important thing is making that compelling benefit or selling point stand out so your customer will buy once and again.
It is great if your candle labels are unique. This does not mean you need to spend a lot on foils and embossing or other embellishments. A unique design will stand out. You should hire a graphic designer with experience in designing product labels or you can employ our team of graphic designers.
Here are some things to consider.
Before you get started on the design of your candle labels, then you should choose the packaging. This will determine the size of your label and this will impact heavily on the design. You can also discuss the best stock options for your candles or any other products that need labelling. Just call us on 1800 736 861 or email firstname.lastname@example.org.