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Before you can begin to market your olive oil effectively, you need to develop your target market. In other words, who do you want to buy your olive oil? Is your olive oil for individuals, businesses or resellers? As Stephen Covey would say, always begin with the end in mind and then work backwards. What […]
You know your olive oil is as good as anything around. Your olive oil is extracted from the very best olives so how do you stand out from all of the other olive oil brands around the world.
When marketing your olive oil, the first step is your identification. Everything starts with your olive oil labels. It is here that you can begin to promote yourself, your business and
We all know the health benefits of olive oil. The fact that it’s been around for millennia speaks for itself. As a dressing or cooking agent it is hugely popular. You only need look at the shelf space in your local supermarket. Olive oil sells like … well, hot cakes.
But the marketing of olive oil is
We all know the health benefits of olive oil. The fact that it’s been around for millennia speaks for itself. As a dressing or cooking agent it is hugely popular. You only need look at the shelf space in your local supermarket. Olive oil sells like … well, hot cakes. But the marketing of olive […]