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As a business owner of 27 years and a keen student of marketing, I am often asked to provide free marketing advice with your label printing. If you are selling food, beverages, cosmetics or any other product, then I recommend you begin with the end in mind. In other words, how much do you want […]
Let’s say you have your products ready to sell. It might be honey, jam, cosmetics or some other product. Before I make a recommendation as to the best way to organise printed labels for your product, I want to relay some of my experiences this year. I have taken some time out on the weekend […]
It is great to make homemade jam and give it to friends and relatives. My late mother made magnificent apricot jam using dried apricots, sugar and passionfruit. Then, she poured the jam into old peanut butter jars. If you want to actually sell your homemade jam, then you will need to be a little more […]
According to an American survey in 2013, there is an average of 38,718 items per American supermarket. I have visited America several times and they only have slightly more items than a typical Australian supermarket. Now, many of us will recall television advertising or other advertising in order to make a choice on which items […]