There has been many a time when we have been asked to print labels for a customer because they were not happy with the labels provided by an alternative company. Now, this other label printing company most likely is good at what they do but one of two things can go wrong. Firstly, the company […]
When I visit my local supermarket, I see labels being printed on demand in three places. The first place is the cold meat section where labels are printed on the white butcher’s paper for ham, salami and other cold meats and related products. Next to this section, seafood is sold and the labels are printed […]
It was only 25 years ago when all labels were printed using artwork, film and plates. A lot of labels are still printed this way. It is called offset label printing and this type of printing is often but not always done on a flexographic machine which uses a flexible printing plate to produce high […]
You are probably wondering why anyone would print something twice. It is done primarily to have your company name, logo and other information as a background and then you can print other one-off information on top of the previously printed material. The most common example is your business letterhead. Many businesses have these pre-printed and […]
The use of colour is very important for product labels because it can make your product stand out on a supermarket shelf and if your branding is good, it can make your product easily recognisable just by the colour of the labels. Coca Cola’s dark red and white colours highlight its labels even more so than the actual product itself.
How are the same colours reproduced time and time again?
Well, colours in label printing are made up of a percentage mix of Cyan (a colour between green and blue), Magenta (a colour between red and blue), Yellow and Black. Refer to our logo below to see
Printed labels are produced by a number of different methods but they are always presented in one of four ways. For flexographic printing and some digital label printing machines, labels are printed on continuous label stock so they will be more easily presented in a roll. Rolls are also easiest for application by machine but manual applications of printed labels onto products are also common.
The size of the roll produced depends on three things. Firstly, it depends on the width of the continuous label stock fed through the machine for printing. Secondly, it depends on the size of the each label printed. Thirdly, the labels must be prepared in such a way that allows for easy packaging. Our Epson digital label printing machine produces labels in this way.
The next most common form of label preparation is
Flexographic label printing is still the most common form of label printing today as it produces high quality labels and is ideal for long runs involving hundreds of thousands of labels. Labels are printed on a continuous roll at speeds of up to 7,000 metres per hour. The inks are water-based and dry quickly. Preparation costs are high with four printing plates required for four colour process label printing. The plates are soft and flexible and are laid on large cylinders which allow a rotary process. This is more than off-set by speed and quality. The label stock is fed through a number of inking stations. Flexographic label printing machines also provide the option for lamination, die-cutting and waste stripping.
Letterpress label printing technology also produces high quality but lacks the speed of flexographic label printers so it is more suitable for medium length runs. Plates are adhered to a flat surface but the label stock is still fed through continuously. Again, preparation costs are high as four printing plates are required for four colour process label printing. The label stock passes over the printing plate and goes back to its starting position to enable continuous printing.
Screen printing is another process that is used for highly durable labels such as vinyl labels. The disadvantage of this method
Custom Stickers are used for all sorts of reasons. It can be a very simple address label to an intricate label with an unusual size or shape. You can use simple black text or include a photo or other full colour artwork.
By far the most common enquiry we get for custom labels is for a product label. This could be for wine labels, candle labels, skin care labels, labels for food products and much more. Recently, we received an inquiry for several thousand labels for a cleaning company but in over 20 different kinds and in two sizes.
Before the recent advent of digital label printing technology, we would have needed to allow for two dies and plates per colour so the preparation costs would have been prohibitive. This