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We are often asked when to use roll labels and sheet labels. The simple answer is that the large majority of labels are printed on rolls because more label material types are available for label printing on rolls. This includes many variations of synthetic stocks. We do print labels on A4 sheets but there are only […]
The pitfalls of DIY label printing are many. You can get caught out if you attempt to do your own plumbing or your own electrical work. The ramifications are not so severe if you do your own label printing but you will lose sales – both initially and repeat as the presentation of your products […]
As a member of my local BNI chapter, I am reminded by the commercial lawyer in the group that we need terms and conditions for label printing and everything else that we do. Whilst I agree with this sentiment, I am comforted by the knowledge that an invoice for goods produced and delivered still constitutes […]
School is back next week so have you considered whether your products need printed labels for school children? Children often have personalised address labels on their bags, drink bottles, lunch boxes, books and other items. However, there is money to be made in designing product labels that appeal directly to school children. What do school kids […]
When you use colour effectively on your product labels, it is just one tool to help you sell more of your products. Your product label must stand out and colour is one such tool to help you do this. Your product labels must have appropriate colours to help your labels stand out and be noticed […]
Custom Labels at Christmas time is possible today because of the advent of digital label printing technology. It is easier today than ever before to produce custom labels for specific or short-term use. No longer do you need to produce many thousands of labels to get a satisfactory unit price. For many businesses, this final quarter […]
Even though less than 10% of our orders involve label printing for the service industry, it is still an important marketing tool. If you are not using printed labels to advertise your business, then you could be missing out. When you get product labels you are aiming for two things. Firstly, you want your label […]
Today, containers come in many shapes and sizes so we have had to become experts in printing product labels for unusually shaped containers. Last week, I spoke to a young lady who had purchased different sized containers for her cosmetic products. These were cylindrical metal containers but they were not high like a can of […]
If I was to ask this question 20 years ago, the answer would almost certainly be no. This is because almost all labels were printed with artwork, converted to film which was then converted to plates. Then the labels were printed in large rolls before being die-cut to the shape required. Then the labels would […]
The key to designing effective product labels is to make your labels stand out. The most obvious way to do this is with colour. You could even include silver or gold foil to add to the impression of the high quality of your products. A high quality label is a good indicator of a high […]
Did you know that Australia and New Zealand compete with the best label printing designs from USA, Europe, Japan, China and India in an annual label design competition? Here is a link to the winners from 2014: www.worldlabelawardsassociation.com/awards.html There is no doubt that there are some impressive label designs amongst previous winners. However, I am always […]
As a student of marketing for over 20 years, the biggest sin in marketing is to be boring and bland. The same goes for your printed labels. The last thing you want is labels that go unnoticed. Be daring. Be different. Use your imagination. Animals, cartoon characters and other images are useful. Not only do […]
