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To present your products in the best possible way, you must ensure your product labels are straight. Whether you apply your labels by hand, use your own label applicators or outsource the application to a bottling company or similar organisation, then presentation is vital. The recent improvement in digital label printing technology and the use […]
Before printing tamper seals for your food labels, you should consider what can go wrong without them. Security is not just about your buildings, your computers and your staff. You also need to protect your food products to avoid that dreaded product recall. Not surprisingly, the Australian Institute of Packaging provides a strong case for […]
There are eight roll directions for product labels on rolls. Product labels must be printed to suit bottling companies. When you print bottle labels for your bottling company or another automated process, then you must ask your label printing company how the labels are to be printed. The labels must start on the machine a […]
Liquor manufacturers need hand sanitiser labels because they have many of the ingredients as well as the licenses and equipment to make hand sanitisers. In the last few weeks, we have printed many thousands of hand sanitiser labels as demand has increased substantially due to the coronavirus. The last recession in Australia was in 1991. […]
The link between food labels and marketing is that the message must be consistent and brief. What makes your food product special? Is it healthy? If so, how? Does it have less sugar or fat, made from local Australian ingredients or something else? The headline on your website, your printed literature and other advertising media […]
Before you can demonstrate the health benefits on your food labels, it is important to understand the law. There are penalties for making false claims. Also, false claims, even if unintentional, can cost you your reputation and even your business. There are many laws governing your food labels. Before you can design and print your […]
It is impossible to please everyone so your product labels should appeal to a niche market. It is difficult to find products that everyone buys. Perhaps toilet paper, toothpaste and soap are a couple of these products that come to mind. Do not think that everyone buys on price. If they did, popular restaurants would be […]
Many jars use one, two or three labels but one option is to get jar labels to go from the side of the jar to the lid. You can see how this is done below. We printed these labels for Southern Forests Honey in 2018. Note that their brand and logo are highlighted but there […]
Have you ever stopped to think how important are your food labels? On Friday, I received a phone call from one of our new customers in 2018. We helped him redesign labels for his takeaway food business. I was pleased to hear that his sales over the last six months have increased by 20% and […]
The pitfalls of DIY label printing are many. You can get caught out if you attempt to do your own plumbing or your own electrical work. The ramifications are not so severe if you do your own label printing but you will lose sales – both initially and repeat as the presentation of your products […]
Before you can get the best food labels for non-priority foods, you need to know exactly how the Australian Competition & Consumer Commission defines non-priority foods. The ACCC defines non-priority foods as: Seasoning such as salt, spices and herbs. (Mustard, sauces and chutneys are considered priority foods.) Confectionery such as chocolates, lollies, popcorn and ice-cream. […]
It is important to use verbal persuasion and the best food labels to sell more of your food products. Before you can do this, you really need a reason to be in business. You may have heard the saying that nothing moves until a sale is made. This is what must happen. You must be […]