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The link between food labels and marketing is that the message must be consistent and brief. What makes your food product special? Is it healthy? If so, how? Does it have less sugar or fat, made from local Australian ingredients or something else? The headline on your website, your printed literature and other advertising media […]
Before you can demonstrate the health benefits on your food labels, it is important to understand the law. There are penalties for making false claims. Also, false claims, even if unintentional, can cost you your reputation and even your business. There are many laws governing your food labels. Before you can design and print your […]
It is impossible to please everyone so your product labels should appeal to a niche market. It is difficult to find products that everyone buys. Perhaps toilet paper, toothpaste and soap are a couple of these products that come to mind. Do not think that everyone buys on price. If they did, popular restaurants would be […]
Many jars use one, two or three labels but one option is to get jar labels to go from the side of the jar to the lid. You can see how this is done below. We printed these labels for Southern Forests Honey in 2018. Note that their brand and logo are highlighted but there […]
Have you ever stopped to think how important are your food labels? On Friday, I received a phone call from one of our new customers in 2018. We helped him redesign labels for his takeaway food business. I was pleased to hear that his sales over the last six months have increased by 20% and […]
The pitfalls of DIY label printing are many. You can get caught out if you attempt to do your own plumbing or your own electrical work. The ramifications are not so severe if you do your own label printing but you will lose sales – both initially and repeat as the presentation of your products […]
Before you can get the best food labels for non-priority foods, you need to know exactly how the Australian Competition & Consumer Commission defines non-priority foods. The ACCC defines non-priority foods as: Seasoning such as salt, spices and herbs. (Mustard, sauces and chutneys are considered priority foods.) Confectionery such as chocolates, lollies, popcorn and ice-cream. […]
It is important to use verbal persuasion and the best food labels to sell more of your food products. Before you can do this, you really need a reason to be in business. You may have heard the saying that nothing moves until a sale is made. This is what must happen. You must be […]
The new country of origin food labelling laws come into effect on July 1, 2018. This means you have just three weeks left to comply with new laws for your food labels. These new laws relate to all food suppliers that sell their food products in retail stores. Below is the government link that contains […]
It is essential to include use by dates on your food labels to make sure your food labels are legal. You need to include a detailed list of ingredients on your labels and abide by a host of other requirements including use by dates. Section 1.2.5 of the Food Standards Code under the heading, Information […]
The advantage of having strong laws governing your food labels is that it enables you to compete on a level playing field. In other words, all food producers are subject to the same laws. It means you can be confident that your competitors are also abiding by these food labelling laws or they will face […]
If you sell eggs that qualify as free range, then you must advertise this with free range egg labels. The most basic requirement of successful advertising is to always lead with your most compelling benefit. This is why your egg labels should highlight that your eggs are hatched from free range hens. I must admit […]
