Once every four years, the big providers of printing and label printing machines gather together to display their new equipment. The Expo was at Darling Harbour this week. Again, the emphasis was on digital printing. The trend is for shorter runs and faster turnaround of general printing and custom labels.
The label printing industry is still the poor cousin to the general printing industry. This is understandable since despite the value of label printing to society there is still far more general printing than label printing.
As a result, the new technology for general printing, i.e. business cards, booklets, brochures, presentation folders and the like, is still more advanced than label printing machines. However, even though there were many more digital printing machines for regular paper stock than there were label printing machines, there was one label printing machine that caught our eye.
Of course, from the customer’s point of view, you do not really care how your labels are printed. Price, quality and speed is really what matters. Well, there are