One of our most common requests for label printing is product labels. Before we print anything, in the initial conversation or initial email, we always clarify where the labels are being used. There are different stocks that are suitable for different conditions. There is a fine balance between the cost you will incur and the actual label stock that is necessary for the particular product and more importantly where it is going to be stored and used.
Our most popular request for product labels is wine labels. These require synthetic stock. We use WLK202 as this is recommended by the wine industry. This label stock is water resistant and is strong enough to withstand immersion in ice.
Bottle labels are also a very popular product label. As well as wine bottles, labels are required for bottled water, soft drink bottles, some fruit juice and sports drinks. Many sauces such as tomato sauce as well as coffee and condiments such as herbs and spices all feature distinct product labels.
Self adhesive labels are also required for toiletries and skin care. If you look closely enough, you will notice that there are actually labels on skin care products such as sunscreen and moisturisers as well as shaving cream, deodorants, toothpaste and shampoo. It looks like there are no labels on these products because the background colour of the label is either transparent or matches the background colour of the actual product. A product label where the label is indistinct is recommended as it makes the product stand out more.
Jar labels are another common application of product labels. Jam, Vegemite and peanut butter all have self adhesive labels attached to brand their products.
Tinned products such as tinned fruit, canned vegetables as well as tuna and salmon are also advertised with self adhesive labels.
These products are all made of a thick form of plastic such as what you would find in a toothpaste tube. Thick plastic as is found in toothpaste tubes or soft drink bottles as well as glass and metal lend themselves well to self adhesive labels. It is the most economical way of adding text and images to these materials. This is generally easier and more cost effective than printing directly onto this surface even though it can be done.
Of course, not all companies label their products with self adhesive labels. When the product is packaged in cardboard or very thin plastic, then often the printed item in the form of text and other images can be printed directly onto the package. Dried fruit, nuts and bread when packaged this way feature printing directly onto the plastic.
When items are packaged in cardboard, then mostly, printing is applied directly to the package. An example is breakfast cereal.
In summary, products are identified predominantly through direct printing when the packaging is on cardboard or thin plastic. For thicker plastic, glass or metal, then self adhesive labels are mostly used to identify the company’s products.