by Ian Renton on May 11, 2012
More and more products today come in cardboard or plastic containers. If you were to visit your local supermarket, then you would find only the occasional product being provided in glass bottles or glass jars. Wine is almost always provided in glass bottles. However, when I was growing up, we used to leave empty bottles out for the local milkman and he would replace them with full glass bottles of milk. Soft drink was also delivered by a truck driver and we could choose what flavours we wanted. It must have been 40 years ago when soft drink and milk were delivered in glass bottles in Sydney so if you chose to, you did not need to go to the shops at all for milk or soft drink.
Glass is used less often today because of the risk of injury. Large venues which host concerts and sporting events do not allow glass products so manufacturers of products use glass less often than before. There are less bottle labels found in supermarkets. There are still jar labels on products that are more suited to [click to continue…]
by Ian Renton on May 1, 2012
Multinational companies all employ graphic designers who have the skill and experience to come up with the best designs for their product labels. However, many small producers and manufacturers will not have the luxury of employing designers so they will need to outsource the graphic design of their labels to either an outside designer or to a preferred label printing company.
Firstly, let’s look at the main features of product labels. They are as follows:
- Branding, i.e. company logos and colours
- Name and contact details of the manufacturer
- Name of the product, e.g. is it a special category of your main product?
- Size or volume, e.g. number of millilitres
- Ingredients of your product
- Origin of your product, i.e. country grown, country packaged, etc.
- Optionally, benefits of your product including a catchy phrase or Unique Selling Proposition
- Use by date or warranty information if relevant
- Other relevant information such as product testing results, testimonials, guarantees, references to other marketing, etc
This information can be easily placed on your product if it is relatively large. For example, a shampoo bottle label is sufficiently large and provides [click to continue…]
